Known as The Marketing Stylist™, Lisa N. Alexander has worked as an art director, graphic designer and marketing consultant throughout her 20 year career. As a consultant, she helps small business owners grow their businesses through strategic marketing and planning. Lisa describes this process as helping clients develop their WOW factor for their big marketing red carpet events. www.TheMarketingStylist.com
Connecting With Your Target Audience: What You Say and How You Say It Can Result in Sales or Epic Fails
In this interactive presentation, Lisa will show you:
- How to connect with your target audience by understanding your target audience’s psychographic data;
- Create stories that connect and create customer loyalty by using this data; and finally,
- Construct messages tailored to your audience that sells.
You finally defined your target audience. Awesome! You know who they are and where they are and now you have to figure out how to communicate with them. Do they like emails or do they like texts? What do you say? How do you convert your message in a way that appeals to the people the keep you in business?
Lisa’s Periscope Handle: @LisaNAlexander
Session date and time: Tuesday, March 29, 12:30pm central