Andrea Evans: Creating a Strong Brand and Protecting It

AndreaEvans_150x150Andrea Hence Evans is owner of The Law Firm of Andrea Hence Evans, LLC, an intellectual property law firm. Evans is a graduate of The George Washington Law School in Washington, DC and a graduate of Spelman College and Georgia Institute of Technology (Georgia Tech) in Atlanta, Georgia. Evans is a member of the Texas bar and the United States Supreme Court bar. She is also a registered Patent Attorney. She received the 2011 Nation’s Best Advocate of the Year award and the Nation’s Best Advocates: 40 Lawyers Under 40 award from the National Bar Association (NBA) and IMPACT. She also received a 2014 White House STEM Champion of Change award for her STEM program, KidGINEER, LLC.  You can visit her website at www.evansiplaw.com

Creating a Strong Brand and Protecting It

Three key takeaways:
1.  Viewers will learn what can be trademarked and the benefits of federal registration.
2.  Viewers will learn guidelines on how to select the right mark—one that is both federally registrable and legally protectable.
3.  Viewers will learn the best method to enforce their trademarks on social media platforms.

You’ve created a brand and now it’s time to learn how to use it properly and enforce it so your brand remains strong! Having a federal trademark is critical to your success.  Whether you are using a trademark or you are intending to use a trademark, this presentation is for you!  Trademarks are an extremely valuable asset that indicates the source of goods and services and allows the customer to identify your brand.  A trademark also allows you to set yourself apart from competitors. This presentation aims to take the mystery out of trademarks, explains what they are and how to obtain rights in them, and provides a brief overview on how to protect them. We will discuss federal trademark protection and what you need to do to prepare for filing your application. Once filed, learn more about how to enforce your brand on social media and online.

Andrea’s Periscope Handle: @evansiplaw

Andrea’s live session has ended.

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GeniaStevens

Owner & Managing Partner at Belwah Media
Genia Stevens is Owner and Managing Partner of Belwah Media and founder of the BizTechWomen conference series. She is a digital marketing consultant and techie. She's also a blogger who blogs for Business.com, Social Media Today, Inquisitr, Business 2 Community and Huffington Post.

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